revsetCLIENT CASE STUDY · AUSPAK INTERNATIONAL
The next call started
with the right context.
A 21-day implementation connecting lead conversations, AI qualification and chosen-time callbacks for Auspak International.
System delivery and initial results
Leads handled by the AI agent
Qualified leads called back at their chosen times
Project account by the implementation lead. The callback cohort covers the final five advertising days. Measurement scope ↓
THE BUSINESS PROBLEM
The advertising worked.
The conversation started too late.
Auspak International was generating inquiries through paid advertising. Staff downloaded lead records as CSV files and called from those lists. A record typically offered an email address and phone number, with little qualification context.
Contact often came more than a day after the inquiry. Over weekends, the delay could reach three or four days. The calling team then needed to find out what the person wanted and whether they were ready for the next conversation.
RevSet’s assignment was to connect the work after capture: engage the lead, collect the missing information, assess fit and get the right person to call at the lead’s chosen time.
A contact list told the team
who existed. Not who to call next.
WHAT REVSET BUILT
One conversation.
A more useful customer record.
Arsalan designed and delivered a custom solution around Auspak’s calling team and counsellors. The implementation connected four jobs that had previously depended on manual follow-through.
- 01
Consolidated conversations and intake
Incoming leads entered Auspak’s custom solution. A consolidated inbox and dashboard gave the team visibility into conversations and lead status.
- 02
Contextual qualification
The agent used information already supplied, asked the questions needed to qualify the lead, and populated the relevant fields. The interaction collected context in natural language before the human call.
- 03
Scoring and assignment
Qualification answers supported analysis and lead scoring. Leads judged suitable for the next step were assigned to the calling team or counsellors, so their attention went to prepared conversations.
- 04
Chosen-time callbacks and notification
The agent could arrange a meeting or agree a callback and notify the responsible person. The handoff carried the lead’s context and selected time into the human follow-up.
THE IMPLEMENTED HANDOFF / PROCESS SUMMARY
What the caller had to work with.
- Contact
- The incoming lead record
- Conversation
- Answers collected by the qualification agent
- Priority
- Qualification analysis and lead score
- Responsibility
- Assigned calling team member or counsellor
- Next step
- The callback time chosen by the lead
A summary of the implemented process. Customer records remain in Auspak’s private CRM.
THE OPERATING CHANGE
From a delayed first call
to a prepared callback.
Before
- Ad leads downloaded into CSV files.
- Initial records mainly email and phone details.
- Contact delayed by a day or longer; three to four days over weekends.
- The calling team had to collect the missing context.
After
- Leads entered the custom solution.
- The agent engaged and qualified the incoming leads.
- Answers populated fields for scoring and assignment.
- Qualified leads received callbacks at their chosen times.
Advertising inputs remained unchanged during the engagement, according to the implementation lead. The work focused on how existing demand was handled after capture.
RESULTS & HANDOVER
780 qualified leads.
Called at the time they chose.
The agent handled approximately 1,100 leads in the reported intake. During the final five advertising days, 780 leads were qualified, assigned to the appropriate people and called back at the times they selected.
- 21 days
- Delivery of the system and initial results, followed by handover.
- ~1,100 leads
- Approximate intake handled by the agent.
- 780 callbacks
- Qualified leads who received chosen-time human callbacks in the reported final five advertising days.
The measured outcome is a prepared, assigned and completed callback. Subsequent enrollment and revenue were outside the handover measurement window.
CLIENT FEEDBACK · AT HANDOVER
“Greater visibility
and awareness.”
“Arsalan has done an excellent job, particularly in supporting us during a time when his expertise was greatly needed. The new implementations he introduced have strengthened our position and provided us with greater visibility and awareness across key areas. I have been very impressed by his professionalism, commitment, and the tangible results he has delivered.”
Client handover feedback, reproduced with the attribution supplied by Arsalan Zaffar.
WHAT OTHER SERVICE BUSINESSES CAN APPLY
Prepare the next conversation
before a person picks up.
This project illustrates a practical sequence: capture the inquiry, collect the context, assess fit, assign the next owner and coordinate a callback. Each step makes the next person’s work clearer.
For an HVAC business, the same design question applies to service area, job type, scheduling and estimator handoffs. Those workflows need their own criteria and testing; the results above belong to Auspak’s education-consulting engagement.
Explore lead response implementation ↗
Read the qualification design guide ↗
MEASUREMENT NOTES
The scope behind the numbers.
This case study was written by RevSet from project details supplied and clarified by Arsalan Zaffar on September 28, 2026. On October 5, Arsalan confirmed first-party and third-party verification of the project details. The client quotation is presented separately from the operational results.
- Source records
- Auspak’s company-use-only CRM. Private contact and conversation records are retained by the company and are not reproduced here.
- Timing
- 21 days covers delivery and initial results. The 780 qualified callbacks relate to the final five advertising days. The approximate 1,100-lead intake is reported separately because an identical dated cohort is not specified.
- Initial snapshot
- Seven of the first 58 downloaded leads were judged qualified for transfer. This small operational snapshot is not a matched comparison group, so this case does not calculate a conversion uplift from it.
- Measured endpoint
- Agent handling, qualification, assignment and chosen-time callbacks through handover. No response-speed percentile, enrollment uplift or attributed revenue figure is presented.
YOUR LEAD-TO-BOOKING REVIEW
What should your team know
before the next call?
Bring one inquiry or handoff that slows your team down. In 30 minutes with Arsalan, identify a first workflow to improve and the information needed to scope it.
Book your 30-minute review ↗