REVSET LABS · EXPERT GUIDE·Funnels & Websites
How to Sell High-Converting GoHighLevel Websites to Clients
1,257 words·5 min read·Updated 27 April 2026·beginner· Quick Answer
To sell GoHighLevel websites, first set up your agency account for white-labeling and build a compelling portfolio. Then, define clear pricing models and actively market your services to target clients. Establishing your offering and initial sales process typically takes 2-4 weeks.
Key Takeaways
- ✓Completely white-label your GoHighLevel account to maintain strong brand consistency.
- ✓Develop a robust portfolio of GHL websites, including your own agency site, to showcase your capabilities.
- ✓Price your GoHighLevel website services based on the value you provide, not just your costs, to ensure profitability.
- ✓Leverage GoHighLevel's built-in CRM and marketing tools to manage your sales pipeline and automate outreach.
- ✓Offer ongoing website maintenance and support plans to secure recurring revenue and client longevity.
Understanding GoHighLevel's Website Builder for Agencies
GoHighLevel provides a robust, drag-and-drop website builder perfect for agencies looking to offer web design services. This builder integrates seamlessly with GHL's other features, allowing you to create high-converting websites and funnels for your clients. Understanding its capabilities is the first step to successfully selling GHL websites.
1
Access the Website Builder — From your agency or client sub-account dashboard, click Sites in the left navigation menu. Then, select Websites to view existing sites or start a new one.
2
Explore Available Templates — Click New Website to browse a library of pre-designed templates. These templates offer a quick starting point for various industries and design styles, saving you significant development time.
3
Familiarize Yourself with White-Labeling Options — GoHighLevel allows complete white-labeling, meaning you can remove all GHL branding. This is crucial for presenting your agency as the sole service provider to your clients.
🔥 Pro Tip
Build your own agency website using the GoHighLevel builder first. This provides hands-on experience and a live example of your capabilities.
Setting Up Your GoHighLevel Agency for Website Sales
Before you start selling, you must configure your GoHighLevel agency account to reflect your brand. This involves removing GoHighLevel's branding and setting up the necessary infrastructure to support your web design services. A professional setup builds client trust and streamlines your operations.
1
Configure White-Label Settings — As an agency owner, navigate to Agency Settings → Company Setup from your agency dashboard. Update your agency name, logo, favicon, and support email to remove GoHighLevel branding.
2
Create a Dedicated Sub-Account for Your Agency — It's best practice to have a separate sub-account for your own agency's operations. This keeps your internal marketing, sales, and website distinct from client accounts.
3
Set Up Custom Domains for Your Agency and Clients — For your agency, connect your custom domain in your agency sub-account's Settings → Domains. For clients, you will add their domains within their individual sub-accounts later.
4
Integrate Payment Gateways — To accept payments for your web design services, connect a payment gateway like Stripe or NMI. Go to Payments → Integrations within your agency sub-account to set this up.
✅ A fully white-labeled GoHighLevel account presents a seamless, professional experience to your clients, reinforcing your brand authority.
Building a Compelling Portfolio of GoHighLevel Websites
A strong portfolio is your most powerful sales tool. It showcases your design skills, technical proficiency, and ability to deliver results using the GoHighLevel platform. Potential clients want to see tangible examples of your work before committing.
1
Design Your Agency's Website — Your own website should be a prime example of your best work, built entirely within GoHighLevel. Ensure it's visually appealing, fast-loading, and clearly communicates your services and value proposition.
2
Create Niche-Specific Demo Sites — Build 2-3 demo websites tailored to different industries you plan to target, such as real estate, dental clinics, or fitness studios. These allow you to quickly show relevant examples to prospects.
3
Develop Case Studies — Document successful projects with before-and-after comparisons, client testimonials, and measurable results. Case studies provide social proof and demonstrate the impact of your GoHighLevel websites.
🔥 Pro Tip
Offer a free website to a local non-profit or small business in exchange for a glowing testimonial and permission to feature it in your portfolio.
Developing Your GoHighLevel Website Pricing Strategy
Pricing your GoHighLevel website services correctly is crucial for profitability and market competitiveness. You need to account for your time, the value delivered, and the ongoing costs associated with maintaining the sites. A well-defined pricing structure makes it easier for clients to understand your offer.
1
Determine Your Costs — Calculate your operational costs, including your GoHighLevel subscription, any third-party tools, and your time invested per project. Factor in both initial build time and ongoing maintenance.
2
Choose a Pricing Model — Decide between one-time build fees, recurring monthly/annual subscriptions (common for hosting and maintenance), or a hybrid model. Tiered pricing (e.g., Basic, Pro, Enterprise) is also effective.
3
Package Your Services — Clearly define what's included in each website package. This might cover design, content integration, SEO setup, basic training, and a certain number of revisions.
4
Create Upsell Opportunities — Plan for additional services like advanced SEO, content writing, custom integrations, or ongoing marketing campaigns. These add value for clients and increase your average client value.
⚠️ Avoid underpricing your services. Perceived value often correlates with price, and underpricing can attract problematic clients or burn you out quickly.
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Marketing and Selling GoHighLevel Website Services
Once your GoHighLevel agency and portfolio are ready, the next step is to actively market and sell your web design services. This involves identifying your target audience, crafting compelling pitches, and leveraging GoHighLevel's own tools to manage your sales process efficiently.
1
Identify Your Target Audience — Pinpoint which businesses most need your GoHighLevel website solutions. Focus on niches where you can demonstrate significant impact and have relevant portfolio examples.
2
Develop Your Sales Pitch — Focus on the benefits and ROI your GoHighLevel websites provide, such as increased leads, better conversion rates, and streamlined operations. Highlight how GHL's integrated tools offer more than just a website.
3
Leverage GHL's CRM for Lead Management — Use your agency's GoHighLevel sub-account to track prospects, manage communications, and move leads through your sales pipeline. Create custom fields and tags for better organization.
4
Run Targeted Marketing Campaigns — Utilize GoHighLevel's email marketing, SMS, and funnel builders to create campaigns that attract potential clients. Drive traffic to your agency's website or a dedicated landing page.
5
Conduct Effective Sales Demos — When speaking with prospects, provide live demonstrations of GoHighLevel's website builder and its features. Show how a custom site can solve their specific business problems.
🔥 Pro Tip
Automate your lead follow-up using GoHighLevel workflows. Set up sequences that send emails or SMS messages based on lead status, ensuring no prospect falls through the cracks.
Onboarding Clients and Managing Website Projects
A smooth client onboarding process sets the stage for a successful project and a positive client relationship. Efficient project management ensures that websites are delivered on time and to specification, minimizing stress for both you and your client.
1
Use GHL Forms for Client Intake — Create custom forms within GoHighLevel to collect all necessary information from new clients, such as branding guidelines, content, and specific feature requests. This centralizes data collection.
2
Create a Client Sub-Account — For each new client, create a dedicated sub-account within your GoHighLevel agency account. This isolates their website, funnels, contacts, and workflows, providing a clean environment.
3
Establish Clear Communication Channels — Define how and when you will communicate with clients regarding project updates. Use GoHighLevel's Conversations tab or integrate with a project management tool for transparency.
4
Manage Project Milestones — Break down the website build into manageable phases and track progress. You can use GoHighLevel's Opportunities feature to visualize project stages or integrate with external PM software.
✅ Effective onboarding not only gathers necessary information but also builds trust and sets clear expectations for the entire project.
Delivering and Maintaining GoHighLevel Websites
The project isn't over once the website is launched. Proper delivery, ongoing support, and maintenance are critical for client satisfaction and recurring revenue. By offering continued value, you secure long-term client relationships and opportunities for referrals.
1
Conduct Client Review and Approval — Before going live, present the completed website to your client for final review and approval. Address any feedback and ensure they are fully satisfied with the design and functionality.
2
Transfer Ownership or Provide Access — Grant your client appropriate access to their GoHighLevel sub-account, showing them how to navigate their new website and make simple updates. Clearly define what they can and cannot edit.
3
Offer Ongoing Support and Maintenance — Present your clients with monthly or annual maintenance plans. These plans can include security updates, content changes, performance monitoring, and technical support, securing recurring revenue for your agency.
4
Collect Testimonials and Referrals — Once the project is complete and the client is happy, actively request testimonials and ask for referrals. Positive feedback and word-of-mouth are invaluable for growing your business.
🔥 Pro Tip
Use GoHighLevel's reporting features to demonstrate the ongoing value of their website, such as traffic increases or lead generation, reinforcing the need for your maintenance services.
Troubleshooting Common Issues
⚠️ Client still sees 'GoHighLevel' branding on their account or emails.
Ensure all white-label settings are applied in Agency Settings → Company Setup, including custom domains, agency logo, favicon, and support email. Also, check that email sender names are customized in Settings → Email Services within the client's sub-account.
⚠️ Website is not live after publishing and connecting the domain.
Verify that DNS records (A record and CNAME) are correctly pointed to GoHighLevel's servers in your domain provider's settings. Allow up to 48 hours for DNS propagation. You can check the domain status in Sites → Websites → Settings.
⚠️ Unable to accept payments for my web design services within GoHighLevel.
Connect a payment gateway like Stripe or NMI in your agency sub-account by going to Payments → Integrations. Ensure the integration is active and correctly configured.
⚠️ Website looks broken or unoptimized on mobile devices.
Use the mobile editor within the GoHighLevel website builder to adjust elements specifically for mobile responsiveness. Click the mobile icon at the top of the builder to switch views and make necessary layout changes.
⚠️ Client struggles to understand how to make simple website updates themselves.
Provide a simple, custom video tutorial (e.g., using Loom) walking them through common tasks on their specific website. Alternatively, offer a managed update service as part of your maintenance package.
Common Mistakes to Avoid
- →Not fully white-labeling the GoHighLevel platform, which can confuse clients and dilute your brand.
- →Underpricing website services, leading to burnout and an inability to deliver high-quality work or profit.
- →Failing to build a strong, diverse portfolio of GoHighLevel websites to showcase capabilities to prospects.
- →Neglecting to offer ongoing website maintenance and support plans, missing out on valuable recurring revenue.
- →Not leveraging GoHighLevel's CRM and automation features to manage the sales pipeline effectively.
Frequently Asked Questions
QCan I completely remove GoHighLevel branding from client websites and accounts?
Yes, you can white-label GoHighLevel entirely. Navigate to **Agency Settings → Company Setup** from your agency dashboard and update your agency's branding, custom domain, and support email. This ensures your clients only see your agency's brand across their accounts and communications.
QWhat's the most effective way to price GoHighLevel website services for profitability?
The most effective pricing strategy balances your operational costs, the value you deliver, and current market rates. Consider offering a one-time setup fee for the website build, coupled with recurring monthly or annual fees for hosting, maintenance, and support. Tiered packages (e.g., Basic, Pro, Advanced) help cater to different client needs and budgets.
QDo I need a separate GoHighLevel account for each client website I build?
You should create a separate **Sub-Account** within your agency account for each client. This practice keeps their website, funnels, contacts, campaigns, and other data completely isolated and organized. It simplifies management and ensures client data privacy and security.
QHow can I effectively showcase my GoHighLevel website building skills to potential clients?
Build a compelling portfolio. This includes designing your own agency website using GHL, creating 2-3 niche-specific demo websites for target industries, and developing case studies with measurable results from past projects. Use these visual examples during your sales presentations to demonstrate your expertise.
QWhat are common upsell opportunities for GoHighLevel website clients?
Common upsells include ongoing website maintenance and security plans, advanced SEO services, content creation and management, social media marketing, email marketing campaigns, and custom GoHighLevel automations or funnel builds. These add value for the client and generate recurring revenue for your agency.
Try GoHighLevel Free
Start your 30-day GoHighLevel free trial
Everything in this guide is in your free trial. 30 days, no credit card — the platform behind 78+ revenue systems.
Some links are affiliate links — if you sign up we may earn a commission, at no extra cost to you. We only recommend GoHighLevel because we build on it every day.
Arsalan Zaffar
Revset Labs · Revenue Systems · 78+ GHL Builds
Arsalan writes GHL guides from real build experience — 78+ systems, $9.2M in client pipeline. Wharton, CXL & Google certified.
Connect on LinkedInTags:GoHighLevel websiteswebsite builderwhite labelagency growthsales strategyGHL monetization
