REVSET LABS · EXPERT GUIDE·Funnels & Websites

Master Adding Dynamic Text to Your GoHighLevel Funnel Pages

956 words·4 min read·Updated 27 April 2026·beginner·

Arsalan ZaffarLinkedIn

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Quick Answer

To add dynamic text to your funnel pages, navigate to Sites → Funnels, select your funnel and page, then open the Page Editor. Insert a text element and use the custom value picker to add dynamic fields. This process typically takes 5-10 minutes per dynamic element.

Key Takeaways

✓Personalize funnel pages to boost engagement and conversions using dynamic text.
✓Always verify contact data exists for your chosen custom fields to avoid blank spaces.
✓Use fallback text (`|fallback="Default"`) to ensure content displays even if data is missing.
✓Test dynamic text thoroughly by previewing pages with contacts that have varying data.
✓Dynamic text supports contact, custom, and user fields, offering flexible personalization options.

What is Dynamic Text and Why Use It in GoHighLevel Funnels?

Dynamic text, also known as custom values, allows you to personalize your GoHighLevel funnel pages for each visitor. Instead of static content, you can display information unique to that individual, such as their first name, company, or any custom data you've collected. This creates a highly relevant and engaging experience. Using dynamic text significantly enhances the user experience by making your pages feel tailor-made. This personalization can lead to higher engagement rates, improved conversion rates, and a stronger connection with your audience. It's a powerful tool for moving visitors further down your sales funnel.

🔥 Pro Tip

Consider using dynamic text for A/B testing different personalized messages. For example, test 'Hello {{contact.first_name}}' versus 'Welcome back, {{contact.first_name}}' to see which resonates more with your audience.

How Do I Prepare My GoHighLevel Account for Dynamic Text?

Before you can effectively add dynamic text to your funnel pages, you need to ensure that the data you want to display is available within GoHighLevel. This involves identifying your data sources and, if necessary, creating custom fields to store unique information about your contacts. Proper preparation guarantees your dynamic content populates correctly.

Define Your Data Source — Identify exactly what information you want to display dynamically on your funnel page. This could be a contact's first name, email, company, or a specific piece of data you've collected about them.

Create Custom Fields (If Needed) — If the data you need isn't a standard contact field (like first name), you must create a custom field. Go to Settings → Custom Fields and click + Add Custom Field to define new fields, such as 'Membership Level' or 'Product Purchased'.

Ensure Data Entry for Contacts — Verify that your contacts actually have data in the fields you plan to use for dynamic text. If a field is empty for a contact, the dynamic text will appear blank on the page unless you implement fallback text.

⚠️ Failing to ensure contact data exists for your chosen custom fields will result in blank spaces on your funnel pages, creating a poor user experience.

✅ Always test your dynamic text with a contact record that has complete data for all relevant fields. This confirms your setup is correct before publishing.

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What Are the Steps to Add Dynamic Text to My Funnel Page?

Adding dynamic text to your GoHighLevel funnel page is a straightforward process within the page builder. You will select a text element, choose the appropriate custom value, and then insert it into your content. Remember to save your changes and preview the page to confirm everything appears as intended.

Navigate to Your Funnel — From your GoHighLevel dashboard, click on Sites in the left-hand menu. Then, click on Funnels to view your list of active funnels.

Select Your Funnel and Page — Click on the specific funnel that contains the page you wish to edit. Next, hover over the desired page within the funnel and click Edit → Edit Page to open the page builder.

Add or Select a Text Element — Drag a new Headline or Text element from the left-hand menu onto your page, or click on an existing text element where you want to add dynamic content. This will open the text editor.

Open the Custom Values Picker — Within the text element's editor toolbar, locate and click the Custom Values icon. This icon typically looks like `{{ }}` or is labeled as a dropdown menu for custom fields. A dropdown list of available fields will appear.

Choose Your Dynamic Field — Browse through the categories (e.g., Contact, Custom Fields, User) and select the specific field you want to insert. For instance, choose Contact → First Name to display the visitor's first name.

Insert the Custom Value — Clicking the field will insert its corresponding placeholder (e.g., `{{contact.first_name}}`) directly into your text element. You can type surrounding text like 'Hello, {{contact.first_name}}!'

Add Fallback Text (Optional but Recommended) — To ensure something always displays, even if contact data is missing, add fallback text. Type `|fallback="Your Friend"` directly after the custom value and inside the curly braces (e.g., `{{contact.first_name|fallback="Friend"}}`).

Save Your Changes — After adding your dynamic text, click the green Save button located in the top right corner of the page builder. This action saves all your modifications to the funnel page.

Preview Your Page — Click the Preview button or open the live funnel page in a new tab to see how your dynamic text appears. Test with different contacts to ensure all dynamic elements are functioning correctly.

🔥 Pro Tip

You can use dynamic text within button or link URLs. Simply place the custom value (e.g., `{{contact.email}}`) in the URL field under Button Actions to pass contact data through.

Troubleshooting Common Issues

⚠️ Dynamic text appears blank on the live page.

Check if the specific contact viewing the page has data populated in that custom field within their GoHighLevel contact record. Test by viewing the page as a contact with complete data.

⚠️ The custom value placeholder (e.g., `{{contact.first_name}}`) appears instead of the actual data.

Ensure you clicked the Save button in the page builder after inserting the custom value. Also, confirm you are viewing the *live* page, not just the editor's preview. Clear your browser cache if the issue persists.

⚠️ Cannot find the specific custom field in the dropdown picker.

Go to Settings → Custom Fields and verify that the custom field exists and is correctly configured. If it's a newly created field, try refreshing your page builder tab.

⚠️ Dynamic text is not updating for existing contacts.

Verify that the contact's record has been updated with the new information. If the data comes from a form, ensure the form submission successfully updated the contact. Manually check the contact's profile under Contacts → Contacts.

⚠️ Fallback text is not working; the area is still blank when data is missing.

Double-check the syntax of your fallback text. It must be `|fallback="Your Text Here"` placed directly after the custom value and entirely *within* the `{{ }}`. For example: `{{contact.first_name|fallback="Valued Customer"}}`.

Common Mistakes to Avoid

→Forgetting to add fallback text, which leaves awkward blank spaces on your page when data is missing.
→Not testing the dynamic text with actual contact data, leading to unexpected blank fields on the live page.
→Using the incorrect custom value (e.g., selecting 'User First Name' when you intended to use 'Contact First Name').
→Assuming dynamic text will automatically pull data from *any* source without proper field mapping or data entry.
→Failing to save the funnel page after adding or modifying dynamic text elements, causing changes to be lost.

Frequently Asked Questions

QCan I use dynamic text in form fields?

While you cannot directly insert dynamic text *into* a visible form field for a visitor to see (as they would overwrite it), you can use custom values to pre-fill *hidden* form fields. This allows you to capture specific data about the visitor without them needing to manually enter it, streamlining their experience. For instance, you could pre-fill a hidden field with a UTM source or a contact's ID from a previous interaction, which then gets saved with their form submission.

QWhat types of information can I use for dynamic text?

GoHighLevel offers a wide range of data sources for dynamic text. You can use standard **Contact** fields like First Name, Last Name, Email, and Phone. Additionally, you can leverage **Custom Fields** you've created for specific business needs, such as 'Company Name' or 'Membership Level.' **User** fields, relating to the GoHighLevel user logged in, are also available for internal pages or specific use cases. This flexibility allows for highly targeted personalization.

QHow do I ensure dynamic text always shows something, even if data is missing?

To prevent awkward blank spaces on your funnel pages, you should always use the fallback text feature. After inserting a custom value like `{{contact.first_name}}`, simply add `|fallback="Your Friend"` inside the curly braces. The complete syntax would be `{{contact.first_name|fallback="Friend"}}`. If GoHighLevel cannot find data for `contact.first_name`, it will display "Friend" instead, ensuring a complete and professional message for every visitor.

QCan dynamic text be used in emails or SMS within GoHighLevel?

Absolutely, dynamic text is a cornerstone of personalization across GoHighLevel's communication channels. You can use the exact same custom values (e.g., `{{contact.first_name}}`) in your email templates, SMS messages, and even internal notifications. This allows you to send highly personalized and relevant communications to your contacts, significantly improving engagement rates and fostering stronger relationships.

QDoes dynamic text affect page loading speed?

Dynamic text in GoHighLevel is processed server-side before the page is delivered to the user. This means it has a negligible impact on your page's loading speed. The system efficiently retrieves the necessary data and renders the personalized content quickly. Your page performance will be primarily influenced by other factors like image sizes, video embeds, and overall page complexity, not the presence of a few dynamic text elements.

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Everything in this guide is in your free trial. 30 days, no credit card — the platform behind 78+ revenue systems.

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Some links are affiliate links — if you sign up we may earn a commission, at no extra cost to you. We only recommend GoHighLevel because we build on it every day.

Arsalan Zaffar

Revset Labs · Revenue Systems · 78+ GHL Builds

Arsalan writes GHL guides from real build experience — 78+ systems, $9.2M in client pipeline. Wharton, CXL & Google certified.

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Tags:GoHighLevelfunnelsdynamic textpersonalizationcustom fieldspage builder