REVSET LABS · EXPERT GUIDE·Conversations & Messaging
Enable GoHighLevel Number Intelligence for Better Communications
1,009 words·4 min read·Updated 28 April 2026·beginner· Quick Answer
To enable Number Intelligence in GoHighLevel, go to Settings → Phone System → Additional Settings. Then, select the "Gather Intelligence on Unknown Phone Numbers" checkbox. This process takes about 1-2 minutes to complete.
Key Takeaways
- ✓Enable Number Intelligence to automatically flag "Spam Likely" calls, saving your team valuable time.
- ✓Use Name Lookup to personalize interactions with unknown callers by displaying their name.
- ✓Activate Number Validation to ensure SMS messages are only sent to valid numbers, significantly improving delivery rates.
- ✓Be aware of the per-use charges for each Number Intelligence feature to effectively manage your agency wallet.
- ✓Remember that all Number Intelligence features (Spam Detection, Name Lookup, and Number Validation) are enabled or disabled together.
What is GoHighLevel Number Intelligence?
GoHighLevel Number Intelligence is a powerful suite of features designed to enhance your communication by providing crucial details about incoming calls and outgoing SMS messages. It helps you identify unknown callers, detect spam, and ensure your SMS messages reach valid recipients. This system clarifies how your phone calls and texts are expected to perform.
This feature bundle provides three core functions: Spam Detection, Name Lookup, and Number Validation. Each function works behind the scenes to streamline your operations and improve customer interactions.
What Features Does Number Intelligence Offer?
Number Intelligence combines three essential features to optimize your communication strategy. Understanding each component helps you leverage the full power of this tool. These features work together to give you more control and insight into your interactions.
1
Spam Detection — This feature identifies and flags potentially risky incoming calls from unknown USA numbers. If a call is flagged, it appears as "Spam Likely" in your call logs and conversations, helping your team prioritize genuine leads.
2
Name Lookup (CNAM) — Name Lookup automatically fetches the name of unknown USA callers. This allows your CRM to maintain complete records and enables your team to greet callers by name, creating a personalized and professional experience.
3
Number Validation — Number Validation verifies the validity of a phone number worldwide before sending the first SMS. This ensures your messages are only sent to deliverable numbers, preventing wasted efforts and maintaining healthy SMS performance metrics. The system will not send SMS to identified landline numbers.
🔥 Pro Tip
Use the 'Spam Likely' tag in your call logs to create automated workflows. For example, you can set up a workflow to automatically send these callers to voicemail or a specific greeting, saving your team valuable time.
Why Should You Use GoHighLevel Number Intelligence?
Implementing Number Intelligence brings several key benefits to your business, directly impacting efficiency, customer satisfaction, and communication effectiveness. By automating crucial checks, you free up your team to focus on what matters most: your customers.
1
Reduce Wasted Time — Automatically detect and filter spam calls, ensuring your team only spends time on genuine customer interactions. This boosts productivity and minimizes interruptions from unwanted calls.
2
Increase Call Answer Rates — By filtering out spam, your team can focus on legitimate incoming calls, leading to higher answer rates for important customer inquiries and sales opportunities.
3
Improve Customer Satisfaction — Greet new leads by name using the Name Lookup feature, creating a more personalized and professional first impression. This enhances the customer experience right from the start.
4
Maintain Strong SMS Performance — Send messages only to valid phone numbers, significantly boosting your SMS delivery rates. This keeps your communication metrics healthy and ensures your messages reach their intended recipients.
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How to Enable or Disable GoHighLevel Number Intelligence
Activating Number Intelligence is a straightforward process within your GoHighLevel sub-account settings. You can easily turn this feature on or off based on your business needs. Remember that all three features (Spam Detection, Name Lookup, and Number Validation) are enabled or disabled together.
1
Log In to Your Sub-Account — Access your GoHighLevel account and select the specific sub-account where you want to manage Number Intelligence.
2
Navigate to Settings — From the left-hand menu, click on Settings. This opens your sub-account's configuration options.
3
Access Phone System Settings — In the Settings menu, click on the Phone System tab. This section manages all your call and SMS related configurations.
4
Open Additional Settings — Locate and click on Additional Settings within the Phone System tab. Then, find and click on Number Intelligence.
5
Toggle Number Intelligence — To enable the feature, select the checkbox next to Gather Intelligence on Unknown Phone Numbers. To disable it, deselect the checkbox. Your changes save automatically.
✅ Number Intelligence charges are applied to your Agency Wallet: Name Lookup costs $0.01 per unknown USA incoming call. Spam Detection costs $0.005 per unknown USA incoming call. Number Validation costs $0.005 per new worldwide SMS number validation.
🔥 Pro Tip
Review your usage and costs periodically after enabling Number Intelligence, especially if you have high call or SMS volumes. You can find detailed billing information in your Agency Wallet.
Understanding Number Intelligence Pricing
Number Intelligence operates on a pay-per-use model, with charges applied to your Agency Wallet. Understanding these costs helps you manage your budget and optimize your communication strategy. Sub-accounts are charged based on your SaaS rebilling setup.
1
Spam Detection Cost — This feature costs $0.005 for each incoming call from an unknown U.S. number. An "unknown" number means it is not saved as an existing contact in your system.
2
Name Lookup Cost — Name Lookup costs $0.01 for each incoming call from an unknown U.S. number. This charge applies when the number is not saved as a contact, or if it's a contact but their name field is empty.
3
Number Validation Cost — Number Validation costs $0.005 per validation. This applies to all numbers worldwide and is only charged when the first SMS is queued for a new phone number. If validation fails, the SMS is not sent, and you are still charged for the validation attempt.
⚠️ Be aware that Number Validation is charged per attempt, even if the number is found to be invalid. This ensures you only send messages to deliverable numbers, but still incurs a small fee for the check.
How Does Spam Detection Handle Calls?
When Number Intelligence's Spam Detection feature is active, it actively monitors incoming calls from unknown USA numbers. This provides immediate visibility into potentially unwanted communications, allowing your team to respond appropriately.
1
Identify 'Spam Likely' Calls — Incoming calls that fail spam detection are immediately marked as "Spam Likely" on your web dialer as you receive them. This visual cue helps your team quickly identify suspicious calls.
2
View Spam Tags in Contacts — For transparency and record-keeping, these calls are also tagged as "Spam Likely" within the Contacts tab. You can easily review and manage these entries later.
🔥 Pro Tip
Consider integrating spam-flagged calls into a specific workflow. You could automatically log these calls, send them to a dedicated voicemail, or even add the numbers to a 'Do Not Disturb' list to prevent future interruptions.
Troubleshooting Common Issues
⚠️ You are not seeing 'Spam Likely' tags on incoming calls.
Ensure Number Intelligence is enabled in Settings → Phone System → Additional Settings. Also, remember that spam detection only applies to incoming calls from unknown USA numbers.
⚠️ Caller names are not appearing for unknown incoming calls.
Verify Number Intelligence is active in your Phone System settings. Name Lookup specifically applies to incoming calls from unknown USA numbers. Ensure the caller is truly unknown or does not have an empty name field if they are an existing contact.
⚠️ SMS messages are not being sent to new numbers, but there's no clear error.
Number Validation might be identifying the numbers as invalid or landlines. Check your Agency Wallet for Number Validation charges, which indicate the system attempted validation. Review the contact's phone number for any formatting errors.
⚠️ You are being charged for Number Intelligence but only want one feature (e.g., just spam detection).
Currently, all three Number Intelligence features (Spam Detection, Name Lookup, and Number Validation) are enabled or disabled as a single bundle. You cannot selectively activate individual features.
⚠️ Number Intelligence features (Spam Detection, Name Lookup) are not working for international calls.
Spam Detection and Name Lookup features are specifically designed for incoming calls from USA phone numbers only. Number Validation, however, works for worldwide numbers.
Common Mistakes to Avoid
- →Forgetting that all Number Intelligence features are bundled and cannot be enabled/disabled individually.
- →Expecting Spam Detection or Name Lookup to work for international incoming calls (they are USA-only).
- →Not understanding that Number Validation is charged per check, even if the number is invalid or a landline.
- →Failing to monitor Agency Wallet charges, leading to unexpected billing for high volume usage.
- →Assuming Name Lookup applies to existing contacts with empty name fields, not just entirely unknown numbers.
Frequently Asked Questions
QWhat are the costs associated with using GoHighLevel Number Intelligence?
Using Number Intelligence incurs specific charges to your Agency Wallet. Spam Detection costs $0.005 per incoming call from an unknown USA number. Name Lookup costs $0.01 for each incoming call from an unknown USA number. Number Validation, for outgoing SMS to new worldwide numbers, costs $0.005 per validation attempt. These charges help cover the intelligence gathering services.
QCan I enable only specific features of Number Intelligence, like just Spam Detection?
No, as of the current GoHighLevel implementation, all three Number Intelligence features—Spam Detection, Name Lookup, and Number Validation—are enabled or disabled together as a single bundle. You cannot selectively activate individual components of the Number Intelligence suite.
QDoes Number Intelligence work for calls and SMS outside of the USA?
Spam Detection and Name Lookup features are currently only applicable to incoming calls originating from USA phone numbers. The location of your sub-account does not change this. However, the Number Validation feature for outgoing SMS works globally for phone numbers worldwide.
QHow does GoHighLevel handle calls identified as 'Spam Likely'?
When a call is identified as "Spam Likely" by Number Intelligence, it is tagged as such on your web dialer during the call and also in your Contacts tab for easy identification. The system does not automatically block these calls, but you can use this tag to create automations, like sending them to voicemail or adding them to a Do Not Disturb list.
QIs Number Validation charged even if the SMS is not sent because the number is invalid?
Yes, Number Validation is charged per attempt, regardless of the outcome. The $0.005 fee is for the validation check itself. If the system identifies the number as invalid or a landline, the SMS will not be sent, but the validation charge still applies because the intelligence service was performed.
Try GoHighLevel Free
Start your 30-day GoHighLevel free trial
Everything in this guide is in your free trial. 30 days, no credit card — the platform behind 78+ revenue systems.
Some links are affiliate links — if you sign up we may earn a commission, at no extra cost to you. We only recommend GoHighLevel because we build on it every day.
Arsalan Zaffar
Revset Labs · Revenue Systems · 78+ GHL Builds
Arsalan writes GHL guides from real build experience — 78+ systems, $9.2M in client pipeline. Wharton, CXL & Google certified.
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