GoHighLevel, including upcoming A/B testing features.” title=”GoHighLevel Funnel Paths Flowchart”>In GoHighLevel, your funnel URL structure quietly determines how clean your tracking is, how easy your funnels are to scale, and how confidently you can run A/B tests.This guide breaks down funnel paths in GoHighLevel—Funnel URL, Step URL, and Page URL—then shows you how to use them strategically so every click is intentional, trackable, and easier to optimize.Along the way, you’ll see where to plug in:- A clear funnel architecture for ads, email, and retargeting- Proper URLs for analytics and split-testing- Conversion-focused calls to action that move people to your offerIf you don’t yet have a GoHighLevel account, you can follow along and implement this setup today with a free trial:Start your free GoHighLevel trial here.—## Why Funnel Paths Matter in GoHighLevelInside GoHighLevel, a funnel isn’t just a stack of pages—it’s a structured path made up of three URL levels:When these are set up intentionally, you get cleaner analytics, more control over what traffic sees, and safer experimentation with A/B tests.## Funnel URLThe entry point to the funnel.
## Step URLThe URL for each step inside that funnel.
## Page URLThe URL for an individual page (including A/B test variants).
