- ✓ Full CRM + pipelines
- ✓ Website + funnel builder
- ✓ Email marketing (unlimited)
- ✓ Calendar + booking system
- ✓ SMS + calling (usage fees)
- ✓ Automation workflows
- ✓ Up to 3 sub-accounts
- ✗ White-label branding
- ✗ Unlimited client accounts
- ✓ Everything in Starter
- ✓ Unlimited sub-accounts
- ✓ White-label desktop app
- ✓ Full API access
- ✓ Branded client portals
- ✓ Advanced reporting dashboards
- ✓ Priority 24/7 support
- ✗ SaaS reseller mode
- ✓ Everything in Unlimited
- ✓ SaaS Mode (resell GHL)
- ✓ Automated client onboarding
- ✓ Custom pricing plans per client
- ✓ Revenue share program
- ✓ Dedicated account manager
- ✓ Unlimited everything
Usage Fees: What’s Not in the Base Price
GoHighLevel charges small per-unit fees for SMS, email, and calling. These are typically $20–$150/month for most agencies — replace your existing Twilio and Mailchimp bills.
| Usage Type | GoHighLevel Rate | Equivalent Standalone | Typical Monthly Cost |
|---|---|---|---|
| Outbound SMS | $0.0079/segment | $0.0079–$0.015 (Twilio) | $10–$50/mo |
| Inbound SMS | $0.0079/message | $0.0075 (Twilio) | $2–$10/mo |
| Email sending | $0.675/1,000 | $1.40–$3.00 (Mailgun) | $5–$25/mo |
| Outbound calling | $0.0138/min | $0.014 (Twilio) | $5–$30/mo |
| Premium actions (AI) | $0.02/action | $500+/mo (standalone AI) | $5–$50/mo |
Which Plan Is Right for You?
→ Get Starter ($97/mo) if you…
Run a solo consulting practice or single-location business. Don’t need to resell the platform. Have fewer than 3 client accounts to manage.
→ Get Unlimited ($297/mo) if you…
Manage 5+ agency clients. Want white-label branding. Need unlimited sub-accounts and API access. This is the right plan for 80% of agencies.
→ Get SaaS Pro ($497/mo) if you…
Want to create a software subscription revenue stream. You plan to charge your clients $49–$497/month for “your” SaaS product powered by GoHighLevel.
💡 Pro Tip: Start with Unlimited
Most agencies start on Starter and upgrade within 30 days. Save the trial period and start on Unlimited — you can always downgrade if it’s too much.
GoHighLevel Pricing FAQs
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