$893
Avg. monthly savings vs HubSpot Pro
10×
More cost-effective than HubSpot
100%
Feature overlap for agency use cases
Side-by-Side Feature Comparison
Based on publicly available pricing as of early 2025.
| Feature | GoHighLevel $97/mo | HubSpot Starter $20/mo | HubSpot Pro $890/mo |
|---|---|---|---|
| CRM + Contacts | ✓ Unlimited | ✓ 1,000 contacts | ✓ 2,000 contacts |
| Email Marketing | ✓ Unlimited | ✓ Basic | ✓ Advanced |
| Marketing Automation | ✓ Full workflows | ✗ Not included | ✓ Included |
| SMS / Text Messaging | ✓ Included (usage fees) | ✗ Not available | ✗ Requires add-on |
| Funnel / Landing Pages | ✓ Full builder | ✗ Limited | ✓ Included |
| Booking / Scheduling | ✓ Built-in | ✗ Not included | ✗ Not included |
| Reputation Management | ✓ Built-in | ✗ Not available | ✗ Not available |
| White-label / Resell | ✓ $297+ plan | ✗ No | ✗ No |
| Unlimited Users | ✓ All plans | $20/user/mo | $100+/user/mo |
| Monthly Cost (typical agency) | $97–$297/mo | $60–$200/mo | $890–$3,200/mo |
Our Verdict: When to Choose Each
✅ Choose GoHighLevel if…
- You run a marketing or digital agency
- You manage multiple client accounts
- You need SMS + email + CRM in one place
- You want to resell software (white-label)
- You’re tired of paying 5–8 separate tools
- Your budget is under $500/month total
✅ Choose HubSpot if…
- You’re an enterprise with 200+ employees
- You need deep Salesforce-grade analytics
- You have a dedicated RevOps team
- You need advanced A/B testing at scale
- Budget is not a constraint
- You prefer HubSpot Academy certifications
Frequently Asked Questions
Can GoHighLevel fully replace HubSpot for agencies?
Yes, for the vast majority of agency use cases. GoHighLevel covers CRM, pipeline
management, email marketing, automation, SMS, calling, landing pages, and reputation management —
everything HubSpot covers in its $890+/month Professional tier, at a fraction of the cost. Use our
free calculator to see
your exact savings.
Does HubSpot include SMS messaging?
HubSpot offers limited SMS through add-ons starting at around $60/month extra, with
restrictions on what countries and carriers are supported. GoHighLevel’s SMS is fully integrated via
Twilio at $0.0079/segment — no add-on required.
Is GoHighLevel harder to use than HubSpot?
GoHighLevel has a steeper learning curve initially, but once set up, most agencies
find the unified interface much simpler than managing 6–8 separate HubSpot integrations. GHL also
includes onboarding support with all plans.
Can I migrate from HubSpot to GoHighLevel?
Yes. GoHighLevel supports CSV contact imports from HubSpot. Most agencies run both
platforms in parallel for 2–4 weeks before fully migrating. See our complete GoHighLevel
setup guide →
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